The Google Culture is a key aspect of the solid foundation under Google's innovative activities. The Google culture is embedded in a mission statement, transparency, and voice. “Google’s mission is to organize the world’s information and make it universally accessible and useful.” The mission statement creates a...

Fairs require distinguished sales strategies, as customer contact at fairs is characteristically brief. Visitors plan to visit a considerable amount of stands, and as are continuously aware of the limited time at their disposal. Moreover, as visitors do not send advance notification, there is no...

Sharing academic infrastructure is regularly considered by universities as a smart way to access industry budgets. On top, such collaboration does great in all kinds of government statistics. One challenge is making an appealing offer to industry. After all, for serious budgets 'no' comes all to...

I had a positive experience when using research roadmapping to kickstart an innovation network. Before we had one, we had to look into the challenges of a single company one project at a time. Once we had developed a roadmap, a pool of both companies and academics motivated to partner up once public funding became available. Today the second and final part of this blog post. Part one can be found here.