Fairs require distinguished sales strategies, as customer contact at fairs is characteristically brief. Visitors plan to visit a considerable amount of stands, and as are continuously aware of the limited time at their disposal. Moreover, as visitors do not send advance notification, there is no...

03 november, 2016 /

Sharing academic infrastructure is regularly considered by universities as a smart way to access industry budgets. On top, such collaboration does great in all kinds of government statistics. One challenge is making an appealing offer to industry. After all, for serious budgets 'no' comes all to...

16 juli, 2016 /

I had a positive experience when using research roadmapping to kickstart an innovation network. Before we had one, we had to look into the challenges of a single company one project at a time. Once we had developed a roadmap, a pool of both companies and academics motivated to partner up once public funding became available. Today the second and final part of this blog post. Part one can be found here.

23 september, 2015 /

I had a positive experience when using research roadmapping to kickstart an innovation network. Before we had one, we had to look into the challenges of a single company one project at a time. Once we had a research roadmap, we also had a pool of both companies and academics motivated to partner up once public funding became available. Today the first part of this blog post. Part two can be found here

15 september, 2015 /
Prof. Dr. Alan Hughes of the University of Cambridge addresses the Open Innovation Challenge for universities. He feels European innovation policy is being inspired by a cult-like belief in the would-be performance of both regional start-up companies and patents.
10 maart, 2015 /
In the high profile journal "Nature" Dr. Heidi Ledford argues that universities might be shifting their mission away from using taxpayer's money to create new knowledge that is being made available for the well being of the general public at large. Universities invest serious amounts of resources to commercialise their knowledge. Often, to no avail.
10 maart, 2015 /