Google's approach to an innovative flexible shell combines agile or scrum with a master chef in a well-equipped kitchen. A recent visit to Google to allowed me to take a preview on how they organise their innovative flexible shell. I admit, the master chef was...

No plan survives first contact with a customer. Google assumes plans have to change regularly. They embrace the need for flexibility, and opt for a stable strategy instead. The strategy by Google combines product excellence, with a drive to gather users. The revenue model is secondary, on...

The Google Culture is a key aspect of the solid foundation under Google's innovative activities. The Google culture is embedded in a mission statement, transparency, and voice. “Google’s mission is to organize the world’s information and make it universally accessible and useful.” The mission statement creates a...

A chance visit to Google Amsterdam to learn about Google's Strategic approach to innovation first-hand. Google combines a solid foundation or a core with a flexible shell. The solid foundation includes their culture and their strategy. The flexible shell consists of employees who team up...

In the face of negative feedback on creative activity people can loose the confidence in their ability to creatively. To overcome this taught lack of confidence, Prof. Bandura (Harvard) teaches people self-efficacy: the sense that you can change the world. By guiding people through a...

Governments take pride in selecting the very best research proposals. However, make no mistake on the efforts that go into this undertaking. In 2014, over 35.000 proposals were submitted towards the European Horizon 2020 funding programme for innovation[1]. Europe’s governments are estimated to receive ten...

I had a positive experience when using research roadmapping to kickstart an innovation network. Before we had one, we had to look into the challenges of a single company one project at a time. Once we had developed a roadmap, a pool of both companies and academics motivated to partner up once public funding became available. Today the second and final part of this blog post. Part one can be found here.

I had a positive experience when using research roadmapping to kickstart an innovation network. Before we had one, we had to look into the challenges of a single company one project at a time. Once we had a research roadmap, we also had a pool of both companies and academics motivated to partner up once public funding became available. Today the first part of this blog post. Part two can be found here

With research and innovation depending on ever scarcer (public) financial resources, professional reports to clarify the impact of your projects offer you a distinct edge in the competition for financial resources. To this extent, mATTch offers professional reporting on the socio-economic impact of your projects for research and innovation. We recommend the BETA method as developed by Laurent Bach.