Google's approach to an innovative flexible shell combines agile or scrum with a master chef in a well-equipped kitchen. A recent visit to Google to allowed me to take a preview on how they organise their innovative flexible shell. I admit, the master chef was...
No plan survives first contact with a customer. Google assumes plans have to change regularly. They embrace the need for flexibility, and opt for a stable strategy instead. The strategy by Google combines product excellence, with a drive to gather users. The revenue model is secondary, on...
The Google Culture is a key aspect of the solid foundation under Google's innovative activities. The Google culture is embedded in a mission statement, transparency, and voice. “Google’s mission is to organize the world’s information and make it universally accessible and useful.” The mission statement creates a...
A chance visit to Google Amsterdam to learn about Google's Strategic approach to innovation first-hand. Google combines a solid foundation or a core with a flexible shell. The solid foundation includes their culture and their strategy. The flexible shell consists of employees who team up...
In the face of negative feedback on creative activity people can loose the confidence in their ability to creatively. To overcome this taught lack of confidence, Prof. Bandura (Harvard) teaches people self-efficacy: the sense that you can change the world. By guiding people through a...
Fairs require distinguished sales strategies, as customer contact at fairs is characteristically brief. Visitors plan to visit a considerable amount of stands, and as are continuously aware of the limited time at their disposal. Moreover, as visitors do not send advance notification, there is no...