Google's approach to an innovative flexible shell combines agile or scrum with a master chef in a well-equipped kitchen. A recent visit to Google to allowed me to take a preview on how they organise their innovative flexible shell. I admit, the master chef was...
No plan survives first contact with a customer. Google assumes plans have to change regularly. They embrace the need for flexibility, and opt for a stable strategy instead. The strategy by Google combines product excellence, with a drive to gather users. The revenue model is secondary, on...
The Google Culture is a key aspect of the solid foundation under Google's innovative activities. The Google culture is embedded in a mission statement, transparency, and voice. “Google’s mission is to organize the world’s information and make it universally accessible and useful.” The mission statement creates a...
A chance visit to Google Amsterdam to learn about Google's Strategic approach to innovation first-hand. Google combines a solid foundation or a core with a flexible shell. The solid foundation includes their culture and their strategy. The flexible shell consists of employees who team up...