Google's approach to an innovative flexible shell combines agile or scrum with a master chef in a well-equipped kitchen. A recent visit to Google to allowed me to take a preview on how they organise their innovative flexible shell. I admit, the master chef was...
No plan survives first contact with a customer. Google assumes plans have to change regularly. They embrace the need for flexibility, and opt for a stable strategy instead. The strategy by Google combines product excellence, with a drive to gather users. The revenue model is secondary, on...
The Google Culture is a key aspect of the solid foundation under Google's innovative activities. The Google culture is embedded in a mission statement, transparency, and voice. “Google’s mission is to organize the world’s information and make it universally accessible and useful.” The mission statement creates a...
A chance visit to Google Amsterdam to learn about Google's Strategic approach to innovation first-hand. Google combines a solid foundation or a core with a flexible shell. The solid foundation includes their culture and their strategy. The flexible shell consists of employees who team up...
Sharing academic infrastructure is regularly considered by universities as a smart way to access industry budgets. On top, such collaboration does great in all kinds of government statistics. One challenge is making an appealing offer to industry. After all, for serious budgets 'no' comes all to...
I had a positive experience when using research roadmapping to kickstart an innovation network. Before we had one, we had to look into the challenges of a single company one project at a time. Once we had developed a roadmap, a pool of both companies and academics motivated to partner up once public funding became available. Today the second and final part of this blog post. Part one can be found here.
I had a positive experience when using research roadmapping to kickstart an innovation network. Before we had one, we had to look into the challenges of a single company one project at a time. Once we had a research roadmap, we also had a pool of both companies and academics motivated to partner up once public funding became available. Today the first part of this blog post. Part two can be found here