No plan survives first contact with a customer. Google assumes plans have to change regularly. They embrace the need for flexibility, and opt for a stable strategy instead. The strategy by Google combines product excellence, with a drive to gather users. The revenue model is secondary, on...

01 December, 2017 /

The Google Culture is a key aspect of the solid foundation under Google's innovative activities. The Google culture is embedded in a mission statement, transparency, and voice. “Google’s mission is to organize the world’s information and make it universally accessible and useful.” The mission statement creates a...

24 November, 2017 /

In the face of negative feedback on creative activity people can loose the confidence in their ability to creatively. To overcome this taught lack of confidence, Prof. Bandura (Harvard) teaches people self-efficacy: the sense that you can change the world. By guiding people through a...

24 February, 2017 /

Fairs require distinguished sales strategies, as customer contact at fairs is characteristically brief. Visitors plan to visit a considerable amount of stands, and as are continuously aware of the limited time at their disposal. Moreover, as visitors do not send advance notification, there is no...

03 November, 2016 /

Governments take pride in selecting the very best research proposals. However, make no mistake on the efforts that go into this undertaking. In 2014, over 35.000 proposals were submitted towards the European Horizon 2020 funding programme for innovation[1]. Europe’s governments are estimated to receive ten...

14 October, 2016 /

Sharing academic infrastructure is regularly considered by universities as a smart way to access industry budgets. On top, such collaboration does great in all kinds of government statistics. One challenge is making an appealing offer to industry. After all, for serious budgets 'no' comes all to...

16 July, 2016 /