Connect to excellence worldwide
The one market enables companies to access knowledge worldwide, which greatly increases the resources they have at their disposal to overcome innovation challenges. It increases the odds of finding academic knowledge that is highly specialised, and therefore harder to find.
Innovation customers can be identified across the globe from behind your desk. International customers support small companies to evolve into multinational companies.
The risk of regional lock-in is reduced. Industry in a region may disappear, when innovation in a region falls out of tune with the rest of the world. Exchanging knowledge reduces this risk.